| Background |
Randy Steinberg and Evelyn Jerome Alexander are public relations and communications professionals with over twenty-five years of experience between them. They formed SJA Strategies, Inc. to combine their strengths and successes, offering public relations and communications services to clients.
|
| Randy Steinberg |
Randy Steinberg, Principal of SJA Strategies, has thirteen years of experience in public relations. Steinberg successfully managed Mike Feuer’s campaign for the California State Assembly in 2006, leading him to a seventeen-point victory over a highly-regarded and well-funded opponent in the primary election.
Steinberg was Vice President of Marketing and Communications for CADFORCE, an architectural services firm, where he obtained coverage in publications such as BusinessWeek, Forbes.com, Big Builder, and the Los Angeles Business Journal. He was also instrumental in establishing the company’s new corporate identity.
An accomplished publicist, Steinberg represented large companies such as Centex Homes, John Laing Homes and Kor Group while working as a senior manager at Roddan Paolucci Roddan Public Relations. Steinberg garnered publicity for these clients in key media outlets such as National Public Radio, KABC-TV, KCBS-TV, the Los Angeles Times, Orange County Register, Daily Variety and the Hollywood Reporter.
Prior to his position at Roddan Paolucci Roddan, Steinberg served in Mayor Riordan’s Office of Economic Development, where he facilitated the revitalization of underused manufacturing sites in the San Fernando Valley, including the former Van Nuys General Motors plant.
After leaving the Mayor’s Office, Steinberg formed Steinberg/Allen Communications in 2001, working with clients including Home Depot, Growth Capital Associates, Selleck Development Group, Valley Economic Development Center and Mission Community Hospital. Steinberg provided media relations and government affairs services to these and other clients, and quickly gained a reputation for achieving results.
Steinberg holds a Bachelor of Arts in Government from Franklin and Marshall College in Lancaster, Pennsylvania, and a Juris Doctorate from Tulane Law School. He was recently appointed to the West Hollywood Project Advisory Committee by a vote of the City Council. In addition to other community activities, he is active in the Los Angeles-area Choate Rosemary Hall Alumni Association.
|
| Evelyn Jerome Alexander |
SJA Strategies Principal Evelyn Jerome Alexander has worked behind the scenes in dozens of political campaigns, guiding candidates for school board, city council, state assembly, and judicial office to victory over the past fifteen years. She has sharp skills in creating and implementing public affairs strategies for clients, including message development, effective media relations and overall project management.
Ms. Alexander served as a partner in Forman/Jerome Consulting, managing communications and public affairs projects for multiple corporate, non-profit and political clients. Prior to that, she served as a Vice President at MWW Group, the 10th largest public relations firm in the U.S., where she advised corporate clients on government and community relations strategies. She also served as legislative deputy to a Los Angeles City Councilmember.
Ms. Alexander has published seven opinion-editorial works on behalf of her clients, and authored a feature article in the October/November, 2002 edition of Campaigns & Elections Magazine about a land use initiative whose victory she secured.
Select current and former clients include Angel Flight West, the California Women’s Law Center, Californians for Technology and Video Choice, the Los Angeles Community College District, the Los Angeles Air Force Base Regional Alliance, Nestor Traffic Systems, Segway, Sempra Energy, Thomas Properties Group and the Van Nuys Airport Association.
Appointed by Los Angeles County Supervisor Zev Yaroslavsky, Ms. Alexander has served for seven years as a member of the Los Angeles County Aviation Commission, which she chaired in 2003 and will chair again in 2008. She has held a private pilot’s license for 11 years. Ms. Alexander served as President of the Johns Hopkins University Alumni Association’s Los Angeles chapter from 2001 through 2007, and actively serves on other Johns Hopkins alumni committees. Ms. Alexander holds a Bachelor’s degree in Political Science from Hopkins and a Master of Arts from the George Washington University.
|
|
|
